By providing students with a thorough understanding of the vital role of the arts in society, the B.A. Art and Media Studies fosters a commitment to ongoing inquiry, innovation, and imagination through study and practice, and promotes a rich understanding of the arts as a means of catalyzing community engagement, outreach, and inclusivity in Vietnam and beyond. Through a theoretically rigorous and socially engaged approach to the examination of aesthetic expression, students learn how the arts serve as an important tool for inquiry into the human condition, and as a lever to transform the contemporary world. As part of their liberal arts journey, students are also encouraged to integrate methods from a range of related disciplines (including computer sciences, economics, psychology, and anthropology) to historicize, analyze, and produce works of art in a variety of media. This approach equips future scholars and practitioners with the skills to critique and create works addressing social, cultural, and ethical issues on local and global levels. A common introductory course emphasizes the importance of studying visual culture as a key means of understanding the world in which we live. Other foundational, intermediate, and advanced courses lead, with increasingly specialized study, to deepening knowledge in one or more disciplinary or creative areas, such as art history and curating, film and media studies, and visual and performing arts. Course offerings draw widely from the creative energy of Vietnam, a growing cultural and artistic hub in Southeast Asia.
The B.A. Art and Media Studies is an interdisciplinary program that teaches students to combine theory and practice in their study and production of the arts. Such a program is unique in the context of Vietnam where study of the arts is separated into disciplinary and technical specializations. Both the liberal arts curriculum of Fulbright University Vietnam and the dynamic, cross-disciplinary program offerings of the Art and Media Studies major provide students with an exciting and alternative approach to existing academic and creative learning models in the country. This enables them to obtain the mindsets and skills that successful Vietnamese artistic and cultural producers have been able to develop abroad, while building on their hands-on connection to Vietnam.
*Top photo by Richard Streitmatter-Tran
👉 Please find detailed information about the Art and Media Studies program at: Art & Media Studies Major Handbook
Introduction to Visual Studies
