Fulbright University Vietnam and Young Marketers launch new course “Marketing Foundation for the Next Vietnamese Change-Makers”


On April 2, Fulbright University Vietnam and Young Marketers have officially launched a new course entitled “Marketing Foundation for the Next Vietnamese Change-Makers”, with the first 8 students (Gen 1) being rigorously selected from over 300 students, through multiple rounds of tests and assessment.

Young Marketers is not only an “academic playground” for young marketing enthusiasts across Vietnam, but it is also a professional and methodical training program designed by dedicated practitioners. With its mission statement: “Building the next purposeful marketing leaders”, since 2013, Young Marketers has significantly influenced young people’s approach to marketing, nurturing professional, compassionate, and transformative practice as its core values.

After 9 years of development, Young Marketers have now reached a new milestone by collaborating with Fulbright University Vietnam and bringing a part of the “Young Marketers Elite Development Program” to Fulbright. This course is designed specifically for undergraduate students of Fulbright to help equip them with foundational knowledge and practical experience, which will be valuable assets for them in becoming the next changemakers of Vietnam. This also aligns perfectly with Fulbright’s educational mission.

The course “Marketing Foundation for the Next Vietnamese Change-Makers” will be delivered in 10 lessons over 2 months and will cover the following main topics:

  • What is brand? What is brand hierarchy?
  • What is consumer insight?
  • What is brand positioning?
  • What is brand communication
  • What is brand activation?
  • What is brand innovation?

At the course launching event, Ms. Pham Nha Uyen, CEO of Provence Vietnam and former Head of Marketing, Coca-Cola Indochina, said: “This is a strategic collaboration between Fulbright and Young Marketers, when two organizations sharing the same belief in liberal arts education now join hands to foster a new generation of leaders capable of creating positive impacts. This new generation will have curiosity, deep understanding of human behaviors, sharp analytical thinking, and creativity to find disruptive solutions to problems facing our society. This Gen 1 with eight students is only the beginning of long-term development and amplification awaiting the next classes!”.

Ms. Dinh Vu Trang Ngan, Dean of Fulbright Undergraduate Studies, also articulated: “I hope the students will be able to acquire pragmatic skills and systematic foundation knowledge of marketing, from which they will share insights to everyone around them. They will be learners, collaborators, and co-designers who will pave the way for the following classes. As with all other courses at Fulbright, high scores are not what we are looking for. Instead, this is a great opportunity for students to explore the wondrous world out there and also the world within themselves.”

At the course launching event, eight new students eagerly asked questions about the program, from the role of marketing in changing people’s behavior, to professional ethics and how to pursue this career responsibly through fact-based communication and establishing honorable values for the society.

Nguyen Lam Thu An, Fulbright Class of 2024 and one of the eight Gen 1 students expressed her excitement: “Before Fulbright, I have always been interested in marketing, but I never had a chance to learn or really get exposed to it. That’s why this time, I cannot wait to be inspired and motivated to keep experimenting and exploring my own passion. I hope the next two months will help ‘kindle the flame’ for marketing in me, help me build a fundamental, profound, and extensive view of the industry, and from that allow me to make steady strides towards being the architect of my own future.”

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