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Digital Marketing course enables students to develop real campaigns

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Digital Marketing is one of the courses that attracts a diverse group of students from various major such as Economics, Social Sciences, and Computer Science at Fulbright University Vietnam. Students get to develop real marketing campaign for businesses.

Digital Marketing is one of the courses that attracts a diverse group of students from various majors.

Digital Marketing is one of the courses that attracts a diverse group of students from various majors.

Based on the Learning-by-Doing model, this program offers students the chance to learn by applying digital marketing strategies to various companies. After gaining knowledge of digital tools like Google Analytics, Hubspot SEO, and Hootsuite, students partake in a two-day Hackathon competition. This competition involves groups of 3-4 students collaborating with a company to devise communication solutions for their respective business.

To build a communication campaign, each team must go through 6 essential hacks:

  • UX and Website
  • Organic Search
  • Paid Search
  • Customer Relationship Management (CRM)
  • Social Media Communication Planning
  • eCommerce Models
  • Campaign Management
Based on the Learning-by-Doing model, this program offers students the chance to learn by applying digital marketing strategies to various companies.

Based on the Learning-by-Doing model, this program offers students the chance to learn by applying digital marketing strategies to various companies.

Students work directly with representatives from various companies to propose a comprehensive communication plan over two days, which will be implemented in the subsequent 6 weeks. At the end of the term, students and companies jointly evaluate the implementation process and the success level of the plans, thereby gaining practical experience and knowledge.

Designed and taught by Dr. Willem Smit, 12 businesses from various fields were invited to Fulbright to present communication challenges to the students. Just to name a few, among them are CODE LEAP—a multinational company providing digital transformation consulting and software development services, SAHU—a local community business preserving traditional Sa Huynh salt fields in Quang Ngai, AI Immibot—a technology company guiding immigrants, AI Legback—facilitating research and document information for lawyers, CLB2 Circular Economy Club—an economic consulting agency, and Incorp Vietnam—a strategic consulting company.

Designed and taught by Dr. Willem Smit, 12 businesses from various fields were invited to Fulbright to present communication challenges to the students.

Designed and taught by Dr. Willem Smit, 12 businesses from various fields were invited to Fulbright to present communication challenges to the students.

The two-day Hackathon competition has offered memorable experiences for both the Fulbright students and the participating organizations. Ms. Alexandra Filatova, the Co-founder of Immibot, shared: “Fulbright students helped us create a comprehensive communication plan with specific, step-by-step implementation and creative ideas.”

Collaborating with students has brought a fresh perspective to the companies, as Mr. Lâm Vissay, COO & Co-founder of VTS Visionchia, a pioneering smart glass technology company, shared: “The Hackathon has ignited my passion for innovation and problem-solving. It’s an opportunity for my company to collaborate with brilliant young minds from various fields.”

 Collaborating with students has brought a fresh perspective to the companies.

Collaborating with students has brought a fresh perspective to the companies.

For Fulbright students, participating in the Hackathon is a practical and creative learning activity. Phương Thảo, a third-year Economics major at Fulbright, enthusiastically stated: “We had lively and highly productive discussions. Our team’s partner even joked that we were all classmates, allowing for comfortable discussions and ‘arguments’ because everyone here is learning and completing assignments from Dr. Willem.”

This is also a valuable opportunity for Minh Phú, a third-year Economics major, and his peers to learn from experienced professionals: “I’ve honed skills not only in Marketing but also in business management and operations. Instead of traditional learning methods, a digital marketing campaign has become an effective learning tool, allowing me to apply the knowledge I’ve acquired and gain practical experience.”

For Fulbright students, participating in the Hackathon in Digital Marketing course is a practical and creative learning activity.

For Fulbright students, participating in the Hackathon in Digital Marketing course is a practical and creative learning activity.

✨ The strategies developed by the teams are currently being implemented at the companies. Best wishes to Fulbright students for successfully executing their plans and achieving optimal results for their partner businesses!

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(English below) CƠ HỘI CUỐI CÙNG THAM GIA CHƯƠNG TRÌNH ASEAN SOCIAL IMPACT PROGRAM 2024: CHÍNH THỨC MỞ ĐƠN TUYỂN ĐỢT 2 🌟 Sau khi cân nhắc kỹ lưỡng, ASIP rất vui mừng thông báo ĐỢT TUYỂN THỨ HAI chính thức được mở, bởi chúng tôi luôn đánh giá cao những hạt nhân thay đổi trẻ tuổi, đam mê, tài năng, luôn tự thúc đẩy bản thân để giải quyết các vấn đề xã hội và hướng tới một cộng đồng tốt đẹp hơn. Chương trình ASEAN Social Impact Program - tài trợ bởi USAID trong khuôn khổ hợp tác với Đại học Fulbright Việt Nam. Chương trình mong muốn trang bị cho thế hệ trẻ kiến thức, kỹ năng và nguồn lực để sẵn sàng đối mặt và giải quyết những vấn đề xã hội. Với mối quan tâm lớn tới sức khỏe con người hậu COVID-19, chủ đề năm nay của ASIP24 là “Sức khỏe và Tinh thần”. 👉Đăng ký tham gia ngay tại: bit.ly/JoinASIP24 📆 Thời gian nộp đơn: 23:59 PM (giờ Việt Nam, GMT+7), ngày 14 tháng 04 năm 2024 📌Thông tin chi tiết về ASIP24: bit.ly/AboutASIP24 📌 Hãy theo dõi ASEAN Social Impact Program để cập nhật tin tức mới nhất! ________________________________________________________ FINAL CALL FOR ASEAN SOCIAL IMPACT PROGRAM 2024: BATCH 2 APPLICATION IS OFFICIALLY OPEN 🌟 We are delighted to officially open THE SECOND BATCH of applications as we value passionate, talented young leaders with visions of promising future. The ASEAN Social Impact Program is funded by USAID within the partnership with Fulbright University Vietnam. We aim to equip young change-makers with the necessary knowledge, skills, and resources to tackle these social issues. In light of the grave concerns about human health following COVID-19, ASIP24's theme is “Good health and Wellbeing” - SDG Goal #3. 👉Apply NOW: bit.ly/JoinASIP24 📆 Deadline: 11:59 PM (Vietnam Time, GMT+7), April 14, 2024 📌 About ASIP24: bit.ly/AboutASIP24 📌 Stay tuned to the ASEAN Social Impact Program for the latest news!

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(English below) ✨ LỜI CHÚC NĂM GIÁP THÌN 2024 ✨ Bước sang thềm năm mới Giáp Thìn, Đại học Fulbright Việt Nam xin được gửi đến mọi nhà lời chúc tốt đẹp nhất 🐉 Với trái tim tràn đầy hy vọng hoà cùng niềm vui đầu năm, chúng tôi vô cùng trân trọng sự tin tưởng và hỗ trợ vô giá Fulbright nhận được trong hành trình vừa qua, là động lực hướng đến những điều tuyệt vời sẽ tiếp nối trong năm nay 🌟 Nhân dịp năm Rồng, Fulbright xin kính chúc vạn sự hanh thông, mọi niềm mong thành hiện thực 🌟 --- ✨ HAPPY LUNAR NEW YEAR 2024 ✨ As we step into New Year, the Year of the Dragon, Fulbright University Vietnam would like to extend our best wishes to everyone 🐉 With hearts filled with hope and joy as we embark on the new year, we deeply appreciate the invaluable trust and support Fulbright has received on our journey thus far, serving as motivation towards the wonderful things that will continue in the year ahead 🌟 As the Dragon's year unfolds its tale, Fulbright extends wishes, setting sail. Prosperity's breeze, in every gale, May dreams come true, without fail 🌟

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