Graeme was trained as an economist at Simon Fraser University in Vancouver, Canada where he completed his PhD in 2015. His research interests lie at the cross-section of psychology, sociology and neuroscience – commonly referred to as behavioral economics.
Graeme first became interested in behavioral economics while participating in experiments as a graduate student. Graeme’s inability to select a Nash Equilibrium in many of these experiments made him start wondering why.
It was this experience that led to a research agenda investigating how various aspects of our psyche could lead people to hold different beliefs on how they should behave. His research suggests how different psychological factors – such as cognitive dissonance – drive social phenomena including conformity, homophily and polarization – that ultimately affect decisions made in financial, commercial, and political markets.
Over the past four years, Graeme has lectured in Ho Chi Minh City. During this time, he has taught thousands of Vietnamese students in undergraduate courses related to statistics and economics as well as MBA courses in strategy and operations management.
He has also supervised a number of MBA research projects on topics related to foreign managers in Vietnam, power structures in Vietnamese organizations and open innovation in Vietnamese SMEs.