December 4, 2019

How Can Competition Drive Innovation?

December 4, 2019, 18:30 – 20:00, Fulbright University Vietnam, 105 Ton Dat Tien, Tan Phu, District 7, Ho Chi Minh city.

John Branch, Ph.D. Ed.D. is the Clinical Assistant Professor of Business Administration and Co-Director of the Yaffe Digital Media Initiative at the Stephen M. Ross School of Business, University of Michigan. He is also Faculty Associate at the Center for Russian, East European, & Eurasian Studies.

On December 4, 2019, Dr. Branch will visit Fulbright University Vietnam to give a speech. The details of this are as follows:

Time: 18:30 December 4, 2019.

Venue: Fulbright University Vietnam, 105 Ton Dat Tien, Tan Phu, District 7, Ho Chi Minh city.

It seems ironic that, in a world which is increasingly competitive, most managers fail to appreciate the basic nature of competition. And more importantly, they don’t know how to win…or keep on winning. The purpose of this keynote, therefore, is to outline the processes for achieving and maintaining superior performance in competitive industries, by reviewing the nature of competition. It begins by introducing one model of competition: the Resource-Advantage theory. It then links competition to innovation. Finally, it discusses the notion of sustainable advantage.

Register here: http://bit.ly/JohnBranchtalkRegistration

About Speaker:

John Branch currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels at the Stephen M. Ross School of Business at the University of Michigan (U.S.A.), and serves as Co-Director of the Yaffe Digital Media Initiative. Previously, he was Academic Director of the School’s weekend and evening MBA programmes; earlier, he was also Director of Educational Outreach at the University’s William Davidson Institute. John also holds an appointment at the University’s Center for Russian, East European, & Eurasian Studies.

He has also conducted management training and consulting in numerous international companies, including Anheuser-Busch, British Telecom, Cargill, Mercedes Benz, Oracle, Coca-Cola, Michelin, Ericsson, and Nestlé.

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