Computational Social Media

The course will present a human-centered view of computational social media. It uses a multidisciplinary approach and integrates concepts from media studies, multimedia information systems, machine learning, and network science to present the socio-technical fundamentals needed to understand the motivations, characterize the behavior, and analyze the content and relations of social media users and communities in sites like Twitter, Facebook, and YouTube. Students will become familiar with computational approaches for classification, discovery, and interpretation of phenomena in social media. The content is organized around trends in social media, introducing computational models of general applicability.