Fulbright University Vietnam (Fulbright) recently participated in the first annual “The Teaching and Learning Summit”, hosted by VinUniversity, and is proud to be part of a consortium of leading universities in Vietnam in our shared path towards academic innovation, a creative learning and teaching environment, and equality in education.

The “High-Level Roundtable: The Leadership Role of University in the 21st Century” was organized as part of VinUniversity’s Summit, which took place on June 17-18, 2022. The roundtable gathered various universities leaders from prestigious universities such as VinUniversity, Vietnam National University (VNU-HN), Ho Chi Minh City University of Technology – VNU-HCM, University of Social Sciences and Humanities – VNU-HN, Fulbright University Vietnam, and Ho Chi Minh City Open University. The roundtable discussion played a pivotal role in initiating a long-term commitment in reimagining higher education in Vietnam through shared innovations, visions, and collaboration. The roundtable was also witnessed and fostered by Dr. Nguyễn Hữu Độ – Deputy Minister of Education and Training, and representatives from Hanoi University of Science and Technology, and Foreign Trade University Hanoi.

Throughout the discussion, university leaders presented their initiatives in accordance with five main themes: (1) digital transformation; (2) equality in education; (3) social/community responsibility; (4) connection/cooperation among higher education, community college, and secondary education; and (5) innovation and entrepreneurship ecosystem.

Innovation in higher education helps strengthen the quality of teaching within higher education and produce high quality manpower for the Vietnamese and global labor market. It also raises the standard for PreK-12 and other types of education to foster a more sustainable system for Vietnam. “Universities play a pivotal role in leading the future of education in the 21st century […]. They have the responsibility to collaborate with community colleges to build open courseware or resources to aid life-long learning, to establish a holistic learning environment, and foster a community of learners for everyone, at any age,” affirmed Dr. Nguyễn Hữu Độ, Deputy Minister of Education and Training.

Dr. Nguyễn Hữu Độ, Deputy Minister of Education and Training, at the High-Level Roundtable

Believing in that strategic role, since 2019, Fulbright University Vietnam has partnered with IEG Foundation to launch the Pioneering Educators Network (PEN) workshops to promote innovative teaching methods, updated educational trends, cutting-edge pedagogical practices for a community of educators from education institutions across Vietnam. This is an initiative that Ms. Đàm Bích Thủy, President of Fulbright University Vietnam, shared at the roundtable to call for collaboration from other leading universities to expand the program.

Ms. Đàm Bích Thủy calls for collaboration from other leading universities to expand Pioneering Educators Network (PEN)

Our approach is to educate the whole person based on three main aspects – Knowledge, Skills and Mindset. And we believe that if students can get access to this new style of teaching and learning from a younger age, they can have a more solid foundation to thrive in universities,” Ms. Đàm Bích Thủy shared in her presentation. Heading towards the same goal, Ho Chi Minh City Open University also shared its initiatives to transfer knowledge and support the growth of community colleges and secondary education.

On a different front, Vietnam National University attached its role to the United Nation’s 17 sustainable goals, toward a high-quality, fully accredited undergraduate program. With its advantage in technology and entrepreneurship, Ho Chi Minh City University of Technology – VNU-HCM and VinUniversity presented their initiatives to promote digital transformation and students’ creative ideas. And finally, the University of Social Sciences and Humanities – VNU-HN advocated that equality in education could only be achieved through scholarships, financial aid, and soft-skills training programs.

Dr. Lê Mai Lan, President of VinUniversity, shares VinUni’s initiatives

The roundtable opened door to a new network of leading universities across Vietnam to understand each other’s goals and missions and foster long-term partnerships. Six major universities proceeded to sign a joint statement to establish such a consortium to affirm the leadership role of universities in the 21st century. This consortium is the first step to attracting more universities in Vietnam to participate and together, to further develop high-quality education and achieve equality in access.

To build a more sustainable education system, we need not only the commitment of university leaders but also the shared goals, knowledge, and the willingness to learn from each other. “[Through this Summit], leading educators will join hands to create positive impacts in education, accelerate students’ entrepreneurial ideas, and improve the feasibility of adopting a research idea into real life,” Dr. Lê Mai Lan, President of VinUniversity affirmed.

The second Summit will be hosted by Vietnam National University in 2023.

This Exchange Agreement for international student exchange is the first in a series of upcoming institutional partners Fulbright will be cooperating with. 

Fulbright University Vietnam and Yale-NUS College recently signed an Exchange Agreement for an international student exchange, beginning Spring Semester 2022. This will enable Fulbright and Yale-NUS students to go on international exchange for an academic term between both institutions, supporting the internationalization of both student bodies and building mutual understanding between liberal arts institutions in the region. Fulbright and Yale-NUS undergraduate students will apply for university selection via their respective home institution’s internal process. 

Benjamin Van Son, Assistant Senior Programme Manager of Yale-NUS College said: “Yale-NUS College is excited to partner Fulbright University Vietnam and build connections for students from both sides to gain academic, professional, and personal growth, and learning through meaningful exchange of knowledge and experiences. We look forward to welcoming our first cohort of Fulbright University Vietnam students to our campus next semester.” 

Vincent Pham, Manager of Career & Partnership Development of Fulbright University Vietnam, is keen to send and receive Fulbright’s first batches of international exchange students. He remarked: “Partnering with Yale-NUS is an excellent opportunity for Fulbright students to experience a liberal education in a regional context with a diverse group of students in a multicultural campus and country. With Yale-NUS being our first official international exchange partner, Fulbright is eager to continue expanding institutional partnerships to further enable Fulbright students to gain an international experience and perspective that is critical to informing Vietnam’s future changemakers and leaders.” 

Fulbright University Vietnam is determined to provide a growing number of institutional partners for international exchange to provide its students with exposure to diverse settings, experience with specialized faculty and programs at well-regarded institutions, and ability to expand personal and professional opportunities that come with international experiences.  

About Yale-NUS College:

Our Vision:
A community of learning,
Founded by two great universities, 
In Asia, for the world. 

Established in 2011, through a partnership between Yale University and the National University of Singapore, Yale-NUS College is a leading liberal arts and sciences college in Asia, with a full residential programme that integrates living and learning. Drawing on the resources and traditions of its two founding universities, a Yale-NUS College education promotes broad-based interdisciplinary learning across the natural sciences, social sciences and humanities complemented by depth of expertise in one’s major.  

Our curriculum and pedagogy draw on the strengths of established traditions in the liberal arts and sciences, while introducing our students to the diverse intellectual traditions and cultures of Asia and the world. We nurture young minds and equip the next generation with the means to appreciate and understand complex issues, the capacity to think critically and problem-solve, and the skills to communicate effectively and lead. 

About Fulbright University Vietnam:

Fulbright University Vietnam is Vietnam’s first independent, not-for-profit, liberal arts university. We are an expanding international team of educational innovators, with deep roots in Vietnam, strong political and financial backing, and connections to educational institutions around the world. 

We believe in the power of collaboration, transdisciplinary thinking, and risk-taking, and we understand that effective education requires putting students at its center. Globally integrated but deeply embedded in Vietnamese society, Fulbright is dedicated to providing a world-class education, utilizing the latest advancements in institutional design, teaching, learning, technology and other fields to create an institution that is both innovative and globally relevant. Importantly, Fulbright is committed to serving Vietnamese society through rigorous research and responsible civic engagement. 

On April 2, Fulbright University Vietnam and Young Marketers have officially launched a new course entitled “Marketing Foundation for the Next Vietnamese Change-Makers”, with the first 8 students (Gen 1) being rigorously selected from over 300 students, through multiple rounds of tests and assessment.

Young Marketers is not only an “academic playground” for young marketing enthusiasts across Vietnam, but it is also a professional and methodical training program designed by dedicated practitioners. With its mission statement: “Building the next purposeful marketing leaders”, since 2013, Young Marketers has significantly influenced young people’s approach to marketing, nurturing professional, compassionate, and transformative practice as its core values.

After 9 years of development, Young Marketers have now reached a new milestone by collaborating with Fulbright University Vietnam and bringing a part of the “Young Marketers Elite Development Program” to Fulbright. This course is designed specifically for undergraduate students of Fulbright to help equip them with foundational knowledge and practical experience, which will be valuable assets for them in becoming the next changemakers of Vietnam. This also aligns perfectly with Fulbright’s educational mission.

The course “Marketing Foundation for the Next Vietnamese Change-Makers” will be delivered in 10 lessons over 2 months and will cover the following main topics:

  • What is brand? What is brand hierarchy?
  • What is consumer insight?
  • What is brand positioning?
  • What is brand communication
  • What is brand activation?
  • What is brand innovation?

At the course launching event, Ms. Pham Nha Uyen, CEO of Provence Vietnam and former Head of Marketing, Coca-Cola Indochina, said: “This is a strategic collaboration between Fulbright and Young Marketers, when two organizations sharing the same belief in liberal arts education now join hands to foster a new generation of leaders capable of creating positive impacts. This new generation will have curiosity, deep understanding of human behaviors, sharp analytical thinking, and creativity to find disruptive solutions to problems facing our society. This Gen 1 with eight students is only the beginning of long-term development and amplification awaiting the next classes!”.

Ms. Dinh Vu Trang Ngan, Dean of Fulbright Undergraduate Studies, also articulated: “I hope the students will be able to acquire pragmatic skills and systematic foundation knowledge of marketing, from which they will share insights to everyone around them. They will be learners, collaborators, and co-designers who will pave the way for the following classes. As with all other courses at Fulbright, high scores are not what we are looking for. Instead, this is a great opportunity for students to explore the wondrous world out there and also the world within themselves.”

At the course launching event, eight new students eagerly asked questions about the program, from the role of marketing in changing people’s behavior, to professional ethics and how to pursue this career responsibly through fact-based communication and establishing honorable values for the society.

Nguyen Lam Thu An, Fulbright Class of 2024 and one of the eight Gen 1 students expressed her excitement: “Before Fulbright, I have always been interested in marketing, but I never had a chance to learn or really get exposed to it. That’s why this time, I cannot wait to be inspired and motivated to keep experimenting and exploring my own passion. I hope the next two months will help ‘kindle the flame’ for marketing in me, help me build a fundamental, profound, and extensive view of the industry, and from that allow me to make steady strides towards being the architect of my own future.”